The gaming industry is a battlefield of creativity and commerce, and one developer is taking a stand against the mainstream. ZA/UM, the studio behind the critically acclaimed Disco Elysium, has no desire to join the ranks of AAA studios, despite their success. But why? Is this a controversial stance, or a refreshing perspective?
Writer and VO director Jim Ashilevi believes that ZA/UM's small size is a strength. With nearly 100 employees working remotely worldwide and offices in Tallinn, London, and Porto, the studio maintains its independence. Ashilevi argues that this indie spirit is vital for fostering fresh ideas and avant-garde storytelling, which often emerge from the fringes of the industry. He hopes that even if their new game, Zero Parades, becomes a massive hit, the studio will stay true to its artistic values.
And here's where it gets intriguing: Ashilevi acknowledges the challenges of the gaming industry but sees a creative renaissance. He believes that the industry has become more inclusive, allowing anyone to create games that resonate with millions. The success of games like Clair Obscur: Expedition 33, developed outside the mega-publishers, proves that single-player, story-driven experiences are in high demand.
However, this presents a new dilemma: how do you promote your game and find your audience? Ashilevi suggests that staying true to your vision is the key. ZA/UM's focus on storytelling and character development has been their guiding light, and it's this commitment that Ashilevi believes will continue to set them apart.
But is this a realistic approach? As the gaming industry evolves, is there a place for small studios to thrive without compromising their values? Share your thoughts in the comments below. Are ZA/UM's hopes for the future of gaming a dream or a potential reality?
